The Shed - the National Theatre’s temporary theatre space
I created this quirky and unique branding for the small theatre venue’s residency on London’s South Bank. Built by Haworth Tompkins, this eye catching and unusual piece of architecture strips back to basics the requirementsfor making theatre. In turn, the branding uses to full effect the shape of the structure, along with a simple pallet of red, white and black, plus the wooden texture taken from the boards which clad the building. This simple but effective approach is also continued throughout the foyer, with gig style listings posters and simple and striking uniforms for the staff.